Lead members of encima media
row of awards

aspire, inspire, and achieve together.

- Encima Media

Encima Media is a global award-winning Multimedia Creative Agency dedicated to crafting exceptional experiences through innovative storytelling and unique design.

Man being interviewed on set
7-Eleven commercial set in action

With over 15 years of experience and collaboration with a diverse range of clients, our team of visionary artists, filmmakers, and strategists collaborate to create captivating content that resonates with audiences and drives results. With a portfolio that spans film, digital media, branding, and advertising, we pride ourselves on pushing the boundaries of creativity and technology.

Behind the scenes commercial set for 7-Eleven

behind the name and logo -

From our founder, Paul De La Cerda:

I had a conversation with my dad about creating a production company. I was struggling on coming up with a name that felt unique and had a great story behind it. Tough, right? It was a big deal for me being that I didn’t really know where to start with any of it. Making a business, LLC’s, taxes, all of it.
I had a vision and just wanted to create.

My Jefe (I would call him “boss” in Spanish) asked me: “Well, what movie do you like? Let’s start there”

After thinking hard about that question, one scene popped in my head. Rocky IV. The training montage sequence of Rocky vs The Russian Fighter Ivan Drago. May sound silly but let me explain…

Cover of Rocky 4
Rocky exercising

During the final training montage sequence, we see a striking contrast between both fighters. Drago having everything he needs in the world to succeed. Money, top of the line training facility, equipment, scientists, and drugs.

Weightlifting scene from Rocky 4
Behind the scenes shot of Rocky 4

Rocky on the other hand, had none of it. Just a shack, few of his fellow trainers since the beginning and the outdoors. That contrast always resonated with me. I felt like I could relate to Rocky.

Montage scene from Rocky 4
Rocky sawing wood

After months of rigorous training, Rocky runs up the mountain in a beautiful ending to the montage and yells “Draagooooo”! The shot wraps around him while the sun begins to set in the beautiful snowy mountains. Rocky was ready to take on his opponent.

Mountain top with Rocky celebrating
Mountain peak wide shot with Rocky

My dad was a man of a few words. He says: How about “Encima”?

“What does that mean?” I asked.

It means “above”.

Encima Media was born.

Onto the logo.

We wanted it to tell a story—simple yet distinctive, just like the name. It’s more than just a design; it’s a legacy, a tribute to the hard work of our families who paved the way for future generations to succeed.

Our logo represents exactly that.

The "M" symbolizes the mountain Rocky conquered—the same challenge we all must face. The top section of the diamond stands bolder than the rest, representing our ambition and relentless pursuit of something greater.

Encima media logo

MEET THE TEAM

Founder of encima media Paul De La Cerda

Paul De La Cerda

FOUNDER, director, Producer

Associate producer/videographer June Cleveland

JUN CLEVELAND

ASSOCIATE PRODUCER / videographer

Creative & socials director Matt Borrego

MATT Borrego

Creative director / socials

Photography director Chris Mireles

CHRIS MIRELES

DIRECTOR OF PHOTOGRAPHY

Lead editor Bella Alvarado

BELLA Alvarado

LEAD EDITOR