Encima Media team posing inside the collaborative and creative studio environment.
Collection of Gold and Platinum VIDDY and American Advertising Awards for Encima Media's creative production work.

aspire, inspire, and achieve together.

- Encima Media

Encima Media is an award-winning creative agency with over 15 years of experience crafting visual stories for brands nationwide. Our team of filmmakers and strategists creates content that feels meaningful, modern, and effective. From commercial video production to digital content creation, we blend creativity and strategy to deliver work that engages audiences and elevates brands.

Encima Media crew filming an interview inside the Long Center for our Community Day commercial production.
Filming a family scene inside a convenience store for the 7-Eleven Slurpee Day commercial production.

Our portfolio spans film, digital media, music video production, and advertising, showcasing our commitment to innovative storytelling and production. At Encima Media, we push the boundaries of what a creative agency can accomplish to help brands rise above and connect with their audience in meaningful ways.

Encima Media video production crew on an active outdoor film set with lighting panels and a gear truck.

behind the name and logo :

From our founder, Paul De La Cerda:

I had a conversation with my dad about creating a production company. I was struggling on coming up with a name that felt unique and had a great story behind it. Tough, right? It was a big deal for me being that I didn’t really know where to start with any of it. Making a business, LLC’s, taxes, all of it.
I had a vision and just wanted to create.

My Jefe (I would call him “boss” in Spanish) asked me: “Well, what movie do you like? Let’s start there”

After thinking hard about that question, one scene popped in my head. Rocky IV. The training montage sequence of Rocky vs The Russian Fighter Ivan Drago. May sound silly but let me explain…

Rocky IV poster with boxer gloves holding an American flag in a triumphant moment.
Rocky training intensely with sweat across his chest.

During the final training montage sequence, we see a striking contrast between both fighters. Drago having everything he needs in the world to succeed. Money, top of the line training facility, equipment, scientists, and drugs.

Professional athlete lifting a weighted barbell in a high-tech gym surrounded by observers.
Athlete climbing training equipment in a dimly lit performance facility.

Rocky on the other hand, had none of it. Just a shack, few of his fellow trainers since the beginning and the outdoors. That contrast always resonated with me. I felt like I could relate to Rocky.

Rocky carrying a heavy log through snowy terrain during rugged outdoor training.
Rocky sawing wood in a snowy field as part of intense outdoor conditioning.

After months of rigorous training, Rocky runs up the mountain in a beautiful ending to the montage and yells “Draagooooo”! The shot wraps around him while the sun begins to set in the beautiful snowy mountains. Rocky was ready to take on his opponent.

Rocky raising his arms up in triumph while facing the sunrise on a snowy peak.
Rocky standing on a snowy mountain ridge at sunrise.

My dad was a man of a few words. He says: How about “Encima”?

“What does that mean?” I asked.

It means “above”.

Encima Media was born.

Onto the logo.

We wanted it to tell a story—simple yet distinctive, just like the name. It’s more than just a design; it’s a legacy, a tribute to the hard work of our families who paved the way for future generations to succeed.

Our logo represents exactly that.

The "M" symbolizes the mountain Rocky conquered—the same challenge we all must face. The top section of the diamond stands bolder than the rest, representing our ambition and relentless pursuit of something greater.

Encima Media logo for our full-service creative agency.

MEET THE TEAM

Paul De La Cerda, Founder and Director of Encima Media, in a professional portrait.

Paul De La Cerda

FOUNDER, director, Producer

Jun Cleveland, Videography & Associate Producer, in a professional portrait.

JUN CLEVELAND

ASSOCIATE PRODUCER / videographer

Matt Borrego, Creative Director & Socials, in a professional portrait.

MATT Borrego

Creative director / socials

Chris Mireles, Director of Photography, in a professional portrait.

CHRIS MIRELES

DIRECTOR OF PHOTOGRAPHY

Bella Alvarado, Lead Editor, in a professional portrait.

BELLA Alvarado

LEAD EDITOR

Tell your story