Jack Daniels - valiente y Fuerte
Jack Daniel’s has actively celebrated women through initiatives like the “Spirituous” campaign by Gentleman Jack, which honored women’s achievements and raised awareness about gender equality on International Women’s Day. Additionally, Jack Daniel’s Tennessee Apple launched the “Valiente y Fuerte” campaign with Refinery29 to amplify Latina women’s voices, celebrating influential Latina women through panel discussions and live entertainment. These efforts reflect Jack Daniel’s commitment to empowering and uplifting women across diverse communities.
THE CREATIVE CONCEPT
Jack Daniel’s sought a strong, influential woman in the Latino community who wasn’t afraid to speak her mind—Cyn Santana. The project took place in New York, where we traveled to capture an in-depth interview, allowing Cyn to share her story and showcase why she is such a powerful influence.
WHAT THIS CAMPAIGN COVERED:
Flying into New York and managing gear.
Finding Locations to shoot.
File management after shoot to give to client to edits.
production
Setting up camera and lighting equipment to ensure a clean, professional look for the interview spots, while also preparing designated areas for photography and additional interview shots.
