HEB - Mi Tienda
From website: Discover the authentic taste of Mexico at Mi Tienda! Browse our wide selection of beverages, meats, sides, toppings, and more near you at your local H-E-B.
THE CREATIVE CONCEPT
The client envisioned a seamless one-take shot where our hand model not only plated the dish but also controlled the camera in real-time—creating an immersive, first-person perspective.
Challenge accepted.
WHAT THIS CAMPAIGN COVERED:
Full production at our in house studio, Animo Studios
Few days of prep to acquire food, props, and table top.
We had a food stylist on set
production
In our studio, we engineered a custom rig to support the hand model’s camera movements, ensuring a smooth and immersive POV perspective.
With a mix of innovation and experience, we pulled it off seamlessly!
Filming in our in-house studio gave us the flexibility to cook, build a custom set, and create the perfect dining room atmosphere—all under one roof.
